Alexis CharolaisinThe StartupThe Three Most Common Pitfalls About Customer Lifetime ValueCustomer Lifetime Value (CLV) is a powerful metric used to maximize shareholder value. It allows organisations to make smarter decisions…5 min read·Jan 26, 2021--1--1
Alexis CharolaisCalculating CLV by summing the future cash flows to average tenure is a mistakeWhy is that? After all, when calculating CLV for the average customer, it seems only natural to sum the cash flows to the average tenure…2 min read·Jan 26, 2021----