Published inThe StartupThe Three Most Common Pitfalls About Customer Lifetime ValueCustomer Lifetime Value (CLV) is a powerful metric used to maximize shareholder value. It allows organisations to make smarter decisions…Jan 26, 20211Jan 26, 20211
Calculating CLV by summing the future cash flows to average tenure is a mistakeWhy is that? After all, when calculating CLV for the average customer, it seems only natural to sum the cash flows to the average tenure…Jan 26, 2021Jan 26, 2021
