Alexis CharolaisinThe StartupThe Three Most Common Pitfalls About Customer Lifetime ValueCustomer Lifetime Value (CLV) is a powerful metric used to maximize shareholder value. It allows organisations to make smarter decisions…Jan 26, 20211Jan 26, 20211
Alexis CharolaisCalculating CLV by summing the future cash flows to average tenure is a mistakeWhy is that? After all, when calculating CLV for the average customer, it seems only natural to sum the cash flows to the average tenure…Jan 26, 2021Jan 26, 2021
